Hello! My name is Becky Kalish and I am a Communications EcoFellow at the Center for EcoTechnology. I graduated last May from Oberlin College with degrees in Environmental Studies and Viola Performance. I have loved living in Northampton and being surrounded by people both passionate about the environment as well as music and the arts! The EcoFellowship has allowed me to explore the role of marketing in an environmental setting, and work on the best ways to communicate our messages to a public audience. From attending press conference events in Rhode Island, to appearing on live television, to creating promotional graphics and flyers, every day at work is different and I never stop gaining new skills. It is exciting to continue learning how the environment connects to so many other aspects of life—hotels realizing how food waste diversion both helps the environment and results in smoother business operations, homeowners incorporating upcycled building materials into their home, and so much more.
My role as an EcoFellow
One of my roles as a Communications EcoFellow is managing the social media accounts—promoting the EcoBuilding Bargains products through Instagram and Facebook, and making the store items look and sound appealing to customers. I also created a plan for CET’s annual Giving Tuesday donation day—making fundraising goals, creating graphics and video content for the campaign, and writing blog content and social media messages for the campaign. I have developed skills in Adobe Photoshop and InDesign and used these skills to create a variety of presentations, posters, and brochures on everything from sustainable gift wrap ideas to promoting a presentation at Bay State Deaf Seniors home. I also have learned how to generate video content using Final Cut Pro, something I did not know anything about before coming here!