businesswest.com

CET Marks 50 Years of Making Sustainability Easier

Posted: jul 06, 2026

Renewed Energy

She calls it “radical ease.”

That’s the term CET President and CEO Ashley Muspratt used to describe how the nonprofit — originally called the Center for EcoTechnology, and celebrating its 50th anniversary this year — aims to make positive environmental impact easier for clients.
That starts with the initial assessment of a home or business.

“We send one of our waste reduction consultants or our energy consultants to the building to determine, ‘what’s the state of this building? What’s the state of their waste management practices?’ We need to understand their existing systems in order to help them prioritize the steps that they’re going to take, but also make sure, when it comes to behavior change, that we’re looking at ways to seamlessly integrate any new solutions into their existing practices because that’s the only way they’ll be sustained for the long term. That’s the radical ease piece,” said Muspratt, who has been at CET since 2017 and at the helm since 2020.

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